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One More Thing Before You Pack The Holidays Away For Another Year

1/7/2017

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Holidays are always great for creating new memories and they’re a perfect time to share old memories, too.  I don’t know how many times over the last couple of weeks I’ve seen friends and relatives pull out their smartphones to share family photos and videos.  Our mobile devices have made it easier than ever to show others something you saw last week or even something you did with the family last year over spring break. 


Back in the day (that’s a term you use when you’re as old as I am), holidays were an excuse to pull out photo albums, slide projectors or even that box of home movies gathering dust next to the film projector in the hall closet.  We’d set up the screen, get the projector situated on a TV tray, then try to remember how to thread the film through a series of guides and sprockets and onto the take-up reel.  Family would form a semi-circle around the screen, someone would turn the lights off and away you’d go for about three minutes, laughing and reminiscing, until the film ran out, thwap, thwap thwapping against the projector, white light filling the screen.  Lights would come on, the designated projectionist would rewind the film and thread up another reel, then start the process all over again.  This would continue so long as there was plenty of coffee and dessert to go around or until the old projector bulb finally gave out and we were forced to call it a night.


We are much more of an on-demand society now.  No longer do we wait for Thursday night at 8 pm to watch our favorite sitcom.  Personally, aside from sporting events, I watch what I want to watch when I want to watch it.  You probably do, too. Can you imagine the agony of setting up a projector to view old movies?  A few of us might get caught up in the nostalgia for a couple of minutes, but I know my kids would get bored in no time flat.  Luckily, your old movies can be just as accessible as everything else you watch.  All those reels of film can be transferred to DVD, added as a movie file to your computer hard drive or uploaded to sites such as YouTube or Vimeo so you can share them with anyone, anywhere, anytime...even on your smartphone. 


Maybe you went through the projector scenario during the holidays or perhaps you blew the dust off the VHS tape connection while another family member tried to figure out how to patch the VCR into your new TV.  Before you hide them away in the closet again, it might be a good time to finally bring those good old family memories into the digital age and give the projector and VCR some much needed time off.
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Us Versus Them…The Aardvark Difference

4/21/2016

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There are a lot of choices when it comes to having your video or audio tapes transferred.  Why should you chose Aardvark Media Transfer over someone else, especially if they’re cheaper?  Good question.  Here are my thoughts on the matter.

We never ship or mail your family memories anywhere.  This is probably the most important difference between us and the other guys.  Take your 60-year old home movies to any local Mart and I guarantee they’re not transferring them in the back room.   Chances are, they’re being shipped to YES Video in Santa Clara, California.  Have you ever had a letter go missing or a package that didn’t show up where it was supposed to?  You get the picture.  Having said that, it’s no secret that while we do all video and audio transfers here at home, we contract out all of our film transfer work. Film transfer it a tricky thing and is best left to the professionals that have been doing it for years and years.  That way we know the job will be done right and the quality will be as good as it can be.  What’s the catch?  We hand-deliver and pick-up all of our film orders to our film transfer expert.  Your film is never mailed or shipped.  Never.

It’s all about the quality.  Aardvark doesn’t have any automated processes.  Every videotape is manually imported into a computer where it can be viewed and adjusted to make the best possible copy that we can.  We tweak the audio levels, we do everything we can to enhance the quality of your video and we look out for the little things.  For instance, if the video of your child’s first birthday party ends in the middle of an episode of the Dukes of Hazzard, we’ll check with you first, rather than add the wrong Uncle Jesse to your DVD, just to be sure.
 

Consistent work from folks who care.  The people you talk with on the phone and the people you see in our office are the people that are doing the transfer work for you.  Customer service and satisfaction are very important to us because our greatest form of advertising is word-of-mouth.  Simply put, if you’re not happy, we’re not happy.

Give us a try and see for yourself.  You can reach Aardvark Media Transfer by calling 541-673-5456 or by emailing [email protected].

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The Decline of Media...

2/29/2016

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...and no, I’m not talking about Fox News or MSNBC.
​

Most of us have family memories floating around the house in some form or another, whether it be photos, VHS tapes, home movie film…even audio recordings.  Pull an old family photo album off the shelf and it’s almost guaranteed that your favorite photos have faded just a little since the last time you looked at them.  Your photos were created using a chemical process and those chemicals react to changes in light, temperature and humidity.  As a result, they slowly being to fade and change color.  What you may not realize is the box of family movies in the attic or that drawer of VHS tapes that you shot when your kids were little is going through a similar process.  Over time, the same environmental factors that are causing your photos to deteriorate are also taking a silent toll on those other forms of media you have tucked away.

Having said that, let me backpedal a little bit.  Your old VHS or Hi8 tapes didn’t go through the same chemical process that your photos did, but their slow decline can be brought on by similar factors…light, temperature and humidity.  Videotape is a magnetic media and deterioration can be caused by a number of other things as well.  The magnetic particles that created the image in the first place will gradually lose their charge.  They can also be accidentally demagnetized by a magnetic source…like storing them on top of your stereo speakers for instance.  There is also a lubricant on the videotape to keep it from binding with components of your VCR and when that lubricant dries up, it can create playback problems and information loss.  Even a poorly maintained VCR can have a detrimental effect on your videotapes each time you play them back.  

What about digital video tape formats like MiniDV?  Will they last longer?  While digital formats have much better initial quality and so their decline is harder to see, they are still a magnetic form of media and they will eventually feel the aches and pains of old age.  All forms of videotape media, whether they are analog or digital, require contact with components within the VCR or camera for playback and over time, that friction will begin to affect their quality.  

Studies have shown that VHS tapes start to suffer 10 to 20% signal loss after 10 to 25 years.  Generally, that means a shift in color as well as a loss of picture detail and this degradation will only continue.  Naturally, I’m a proponent of having your videotapes transferred to a digital form such as DVD, however, there are a few things you can do to help preserve them.  Keep them cool, ideally, about 60 degrees Fahrenheit.  Next, keep your tapes dry.  Finally, do what you can to prevent big swings in temperature and humidity.

Unfortunately, home movie film (8mm, Super 8 and 16mm), although more durable than videotape, will eventually fall prey to age and environmental factors, not to mention wear and tear from projectors such as scratches and broken sprockets.  Film will commonly see varying degrees of color shifting and fading as it ages.  Even worse, since film was developed using a chemical process, it is also subject to the breakdown of those chemicals to create something commonly known as vinegar syndrome where the film generally becomes brittle and warped, smelling of vinegar.  When a film reaches this stage, it is often unsalvageable.  I have personally witnessed this on a handful of occasions and it personally makes me sad knowing that someone’s family memories are gone forever, never to be seen again.
 
Film deterioration can also be slowed by following a few storage recommendations.  Keep film cold; the American National Standards Institute suggests 35 degrees Fahrenheit.  Keep it dry, but not too dry…about 20 to 30% relative humidity.   Avoid attics (temperature extremes) and basements (excessive humidity).  Finally, avoid airtight containers as that only accelerates chemical reactions like vinegar syndrome.
 
If you have any questions about anything in this blog post, I’ll do my best to answer them.  Thanks for reading!
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    AboutMe

    My name is Kent and I'm the owner-operator of Aardvark Media Transfer & Duplication.  I also own and run a small video production company in Roseburg, Oregon.  I've been working in audio and video production for over 35 years. 

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